Lori M. Olson - GlobalTranz Freight Agent of the Month

Freight Agent of the Month – Lori M. Olson

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AGENT Q & A – Lori M. Olson

“I believe that building relationships is the key in this business not only with your customers but with the carriers too, when they do a good job, you look good and they can help you also especially with those recurring lanes you might have with some customers.”

BUSINESS

How did you get your start in the logistics industry? 

My husband used to work for a Logistics Broker for a few years, then we decided to start on our own, I had zero experience in logistics, but we took the decision and I learned the business with his help.

How long have you been in the industry? 

Over 5 years.

How long have you been partnered with GlobalTranz? 

2 1/2 years.

What do you find inspiring/motivating? 

I love this business, getting new customers is always motivating, as learning new things every day, working on your own brings you the opportunity to go the extra mile knowing that the rewards will benefit you and your efforts will pay off. I believe that building relationships is the key in this business not only with your customers but with the carriers too, when they do a good job, you look good and they can help you also especially with those recurring lanes you might have with some customers.

How many members are on your team? 

We are currently 7.

Do you utilize Customer Service, if so how big is your CSR team? 

Not really as mostly for Customer Service issues, Dave Hillstrom and I handle issues directly.

Where do you see yourself and your business within the next year? 

My expectations are to be able to grow passing this knowledge to some Juniors Account managers that can start from now to learn this business and secure a job being independent and at the same time building relationships and getting more customers. With that I can have some more time to offer the same great service at a large scale and growing our Revenue and Gross Margin as well!

What are you currently working on? 

We are planning on moving OD loads as a regular basis instead of occasionally, also in getting more business with our border customers going in and out of Mexico, being that my primary language is spanish, it is a great advantage to capture that business, and also with Canada.

What service do you utilize the most (i.e. LTL, FLT, Expedited, Supply Chain) 

I think we do equally LTL and TL, with a small percentage on Expedited shipments, which is one of the best expedited services I have worked with!

What obstacles have you overcome to get thus far? 

A lot, struggle with a decision of changing the secure paycheck being an employee, to securing your income based on your effort, work and long hours, wouldn’t change it though. Also your team, it is important, but I have learned that we should count our income based on our work, our team’s is an add on, but their production depends on their personal goals, so it is not the best option to count on their production as a secure part of your income I would think.

What are some words of encouragement you can give to newer agents just getting started? 

I would say, if you took the challenge to start on your own, and you know you can do it, but it’s not working yet as you would like to, don’t give up, part of your challenge comes with struggle, just keep trying to get more customers, show them you are on top of their shipments. I believe that building relationships with customers is what is going to secure that they keep working with you.  There will always be issues, that’s part of the business, but the key is how you handle them, showing them they can relay on your service, that you will always try to give the best of you, in how you choose your carrier and how you follow up, from the beginning to the end . The sky is the limit!

 

PERSONAL

Where are you from? 

I am from Ecuador, moved here in 2002.

Where do you like to travel? 

I love to travel here in the states, I think that by car is a great way to get to know this beautiful country, their people, landscape, and the different culture within each state, is great.

Do you have any hobbies? 

I love to read, I don’t have much time anymore, and I like fishing too.

What do you like to do in your downtime, who do you like to spend it with? 

Spending time with my husband, my children and my family, even if I don’t have them here with me, I am always in contact with them, they are my rock.

 

Anything else you’d like to share… we’d love to hear it.

My family and their future is a great part of my inspiration, working hard and thanking God for each day and keeping us busy!

 

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