How Freight Brokers Deliver Value to Carriers

GTZ Blog Post, Carrier Partners, Homepage, Logistics Best Practices

It’s no secret that many carriers see freight brokers as a necessary evil, a roadblock keeping them from working directly with the shipper to move cargo. Without context, you can see why that assumption is often made. What’s the point of a freight broker if the shipper can just pick up the phone and call the carrier to schedule a shipment? Well, this situation isn’t black and white. Freight brokers add a tremendous amount of value to both shippers and carriers.

How so?

Freight brokers not only understand but value the trucking profession. Without viable transportation companies, they have nothing of value to sell to their customer base. They have forged relationships with carriers all over the world and depend on them day in and day out to safely deliver shipments intact and on time. It’s a working relationship where both parties can benefit.

Freight agents deliver a lot of value to carriers because they:

  1. Understand the shipping industry. Freight agents have long battled the stigma that they don’t know anything about the shipping industry and are simply a middle man you have to pay to coordinate the logistics of connecting shippers with carriers. Reputable freight agents have done their homework. They understand the shipping and logistics industry and are there to help facilitate the process. They have the licenses and accreditation needed to serve both the carriers and the shippers.
  2. Help streamline and automate the shipping process. A lot of work goes into properly quoting and coordinating a shipment, estimating transit times, forecasting weather and traffic patterns and ultimately fulfilling the order. It can be overwhelming for a shipper to manage all of these aspects on their own while running the rest of their business. Freight agents spend their days in front of dashboards that offer real-time information about every aspect of the shipping process. The behind-the-scenes world of moving cargo is a time consuming and complicated job. Your carrier business is far better off in the hands of freight agents, whom the shippers trust.
  3. Put the customer first. There’s a lot on the line when it comes to moving freight. Navigating a shipment through the normal course of transportation alone can be a challenge, and that is without even factoring in threats to the cargo along the way such as damage, theft or shortage. While your fleet is on the road, you don’t want to be bogged down by customer calls, status checks or complaints. Leaving the communication and customer service elements up to the freight agents allows you to focus on what you do best – namely transporting goods safely and efficiently. With the technology and processes they have in place, a freight agent can respond to customer inquiries quickly and effectively. They can give our mutual customers the peace of mind that their shipment will arrive on time, and if it won’t, they’ll be able to proactively explain what has caused the delay and what is being done to rectify the situation.

The most successful carriers have a network of reputable freight agents they depend on to connect them to shippers while driving more business. They’ve established a relationship that is mutually beneficial and trustworthy. To that end, GlobalTranz has established relationships with over 120 less-than-truckload (LTL) carriers and 14,000 truckload (TL) carriers – all helping to provide solutions for our mutual customers to meet all types of shipping needs. When you partner with us, you’ll be joining an expansive and winning team with some of the country’s best freight agents working for GlobalTranz. With over 25,000 customers shipping freight, more opportunities are abound for you as a carrier to grow your business strategically and collaboratively.

In addition, GlobalTranz has the most innovative freight management technology platform in the industry. That logistics technology platform is now being extended to carriers – allowing you to benefit from on-demand visibility into payment status, the ability to electronically transmit data and forms, and ready access to quick-pay options that will get you paid faster.

We can guarantee your business is in good hands when you work with GlobalTranz. Learn more about our freight agent network and market-leading freight agent program.