GlobalTranz is investing heavily in logistics technology innovation and leading the market with its freight brokerage technology products for less-than-truckload (LTL), full truckload (TL), carrier selection and freight agent lead generation.
This week, GlobalTranz CTO Greg Carter participated in a Q&A interview with Superb Crew in which he elaborated on the value GlobalTranz delivers to shippers, carriers and freight agents. The interview also explored how innovations in technology — from the Internet of Things to 3D printing — are disrupting the logistics industry.
Read the full Q&A with GlobalTranz CTO to get the full scoop on how logistics technology innovation, combined with market-leading freight brokerage services and a nationwide freight agent network, have propelled GlobalTranz into the list of top freight brokerage firms.
More than halfway through 2016 and there are some top trends emerging that will last long after the New Year. In order to get ahead of the trends, here is our list of the top trends in freight management presented by GlobalTranz.
The logistics industry like every other industry in America is experiencing a huge shift toward sustainability and energy conservation. Some changes are coming at freight agents rapidly while others will take a cultural shift. For freight agents trying to get a foothold the move toward sustainability can be a win-win.
Through efforts to make carrier fleets more fuel-efficient and to limit the number of empties returning to warehouses and distribution centers, 3PLs are actually saving thousands in costs. Earth saving measures is a trend for which there is no end in sight.
Some changes that are happening rapidly have to do with regulatory changes and increased oversight. In the government’s effort to reduce the U.S. carbon footprint, legislation from state to state, particularly in California governing freight shipping is designed to make the road safer and to reduce carbon emissions.
Take for example the FAST (Fixing America’s Surface Transportation) Act signed into law last year. The goal is to ensure that interstate highways and transit lanes are better maintained through additional funding.
This in turn will help freight agents when mapping out new, more efficient routes and taking advantage of better lane assignments. However it will likely also add additional taxes to your business expenses.
Outsourcing by 3PLs is a new trend for freight agents. Technological changes in business have altered the way services are rendered across the board. There are companies out there designed to manage accounting, transportation management, software adoption, and payment processing.
Many 3PLs are trying to increase productivity by handing off some of their time consuming administrative tasks to third party providers. The beauty of our freight agent technology at GlobalTranz is that our software handles all of those functions without the need to outsource anything.
For more than half a century the National Motor Freight Classification System has been used as the foundation for how freight is shipping is classified and therefore what rates are charged. Freight today no longer fits into the classification system particularly as LTL and TL shipments have become standard.
Expect a trend for 2016 in logistics and beyond to be centered on the push for a change to dimensional pricing to replace the NMFC system. While older more traditional carriers would prefer to stay the same, the tide is turning and more modern technologically advanced 3PLs will demand the change.
Lastly, the IoT will change a way a lot of things are accomplished including freight shipping. First, the driver shortage that gave rise to the booming 3PL industry of today will also create the need for more partnerships and collaborations between 3PLs and their carriers.
The IoT will bring more machine-to-machine technology like driverless cars and drone technology that will be able to move freight without the need to hire drivers and carriers. Moreover, through advanced automation like RIFD tagging and sensor technology, much of the day-to-day tasks of your warehouse and distribution centers can be streamlined and automated.
One thing is certain, as these trends began to fully come on board you can expect GlobalTranz to be at the forefront. Our technology is the most advanced proprietary software designed precisely for freight agents and brokers.
We have always been able to utilize the advantages created by modern technology and harnessed it to help our customers to create stronger more competitive freight businesses. Most importantly, we make technology that is easy to use and integrate into your operations seamlessly.
As time goes on expect technology to continue to make shipping easier, cheaper, and faster. We will be there for you offering the world-class logistics technology that you have come to expect from us at GlobalTranz. If you want to get ahead of the trends so that your agency is ready for 2017 and beyond, contact our team today about adding GlobalTranz technology to your freight operations.
By: Robert Farrell | CEO
– and where GlobalTranz fits in
“The logistics industry is going through a period of rapid and unprecedented growth —primarily fueled by increased demand and propelled by advances in technology. We’re finding faster, cheaper, and more reliable ways to ship anything, anywhere.”
Leading organizations today are increasingly dependent on multimodal transportation solutions that leverage technology to drive competitive and operative advantages. Organizations leverage technology or see their market share and ability to operate erode. Some say that the logistics industry has been slow to adopt technology. That may or may not be an accurate blanket statement, but what is clear is that the leaders in the logistics world are shaping the future with technological innovation.
At GlobalTranz we are moving freight across multiple modes with disruptive technology. Our technology platform is helping redefine and drive growth in the logistics industry. We are uniquely positioned to help enterprise through small shippers use technology as a business differentiator.
From the rapid growth of e-commerce, the dawn of the Internet of Things (IoT), growing and emerging markets, and more —shippers face a number of challenges that weren’t even imaginable a decade ago. These are just a few:
Big data is changing many industries, not just logistics. We’re now able to store, manipulate, and understand huge quantities of data —using it to our advantage.
Perhaps the most interesting change has been via the IoT, cloud-based and sensor technology, which will further allow for advances in tracing everything from the location to the temperature of a particular piece of freight.
The competitive climate in logistics has never been fiercer than it is today. With companies constantly trying to find the best and most efficient services, the bottom-line is always a top priority. Shippers who are able to offer the most competitive rates will win the business.
No other logistics firm offers the advanced technology and integrated solutions that we offer at GlobalTranz. We have taken the power of technology and harnessed it in a concerted way to develop software designed specifically for our freight agent partners and internal resources to help grow and monetize their freight businesses, and to outpace the rest of the industry.
Here’s how GlobalTranz fits into this evolving and ever-changing landscape:
Our shipping partners have no need to buy multiple pieces of software to manage customers, search for leads, and manage shipments. With GlobalTranz, there is no patchwork of systems. Everything is contained in our three top-tier applications: CarrierRate2.0, CommandCenter, and ShipperCenter. Whether the partner specializes in LTL, full truckload, expedited services, or supply chain —everything they need to run their freight business is available via our system.
At GlobalTranz, we don’t outsource development of our programs. Our team of logistics experts plays a vital role in the creation and testing of our programs to ensure they lead the industry.
When shippers partner with GlobalTranz there is a seamless continuity between our diverse family of products. Trying to sync a program from one provider with a program from another is an exercise in futility. With GlobalTranz, our full set of products allows shippers to focus on their business rather than spending valuable time trying to learn —or find— systems that will work for them.
Even when shippers find a CRM or TMS program that meets their needs, they still (generally) need to invest in accounting software, sales materials, and more. Not with GlobalTranz. From our transportation management systems to our CRM tool, we have solutions for every aspect of their freight business in-house —including the support of our sales team, payroll and billing specialists. We manage administrative tasks so our partners can focus on what they do best.
GlobalTranz has been focused on making shipment management easier for freight agents and brokers for nearly a decade and a half. As technology has improved, so have our products and services —offering our partners the best-in-class tools to run their businesses and succeed in the industry.
But, technology alone does not guarantee success. It’s how that technology is harnessed that makes the true difference. I’m excited to continue our mission to help our partner agents and internal resources become some of the top 3PLs in the country.
Robert Farrell | CEO
Click on the image to see the full infographic…
In nature, it is called “Collective IQ.” It is when animals without the ability to think or reason work together to create an “intelligent” system. Think of a flock of geese flying south for the winter. They coordinate their flight; they know where to go, and when to go based on collective IQ. How does that translate to business?
In business it is called business intelligence. Building off of those behaviors observed in nature, businesses are able to build more intelligent systems. For business, those systems are made up of a combination of human intelligence, machine intelligence, and computer intelligence.
The key to harnessing the collective IQ of any business relies on the same fundamental instincts that guide flocks of geese: communication and density. These are used to create patterns and move operations forward in an intelligent manner resulting in greater control over large business systems.
In logistics, the idea of coordinating a shipment in the same efficient manner of a flock of geese is exactly why logistics firms are incorporating these mechanisms into their overall operations. Except with human intelligence and artificial intelligence, the results can be exponentially more potent.
No matter what industry you are in, communication is the key to a healthy well functioning business operation. Communication systems happen every time one person sends an e-mail to another or UPS delivers a shipment to your business. All of these use different systems of communication. But there are layers to that communication.
The act of delivering a package is the superficial level of communication. You know from the label who is communicating and with whom. The next level when the addressee opens the package is the information contained in the delivery.
Then there is the technological aspect, which is another layer of that same communication. Once the package is dropped off, the carrier scans the item and logs it. That information is sent back to their HQ. HQ takes that information and inputs it into the system notifying shippers and receivers where the package is in the delivery route. That is the simple chain of communication.
When dealing in logistics, every cog in the chain is crucial to accomplishing the ultimate goal – delivering a shipment on time. That communication involves an even deeper level on the backend. The same simple chain of communication also includes the backend when the shipper books the shipment. Who is coordinating that part of the deal?
With all systems in place communicating appropriately, you need a center of the wheel to coordinate the operations. That level of coordination requires density or comprehensive coordination that dictates where and when communication needs to occur.
Freight agents are tasked with handling broad, multi-level communication and coordinating it into an efficient model that moves freight quickly and error-free. Technology, like the technology we create at GlobalTranz, is building systems that leverage communication between you and your customer and between you and the carriers while our team provides backend support.
Have you ever wondered how businesses like Amazon are able to ship millions of packages a day to anywhere selling practically anything? The secret to their success is a systems model that they use called the “Fly-Wheel Model.”
Just like the spokes around the hub of a wheel, the fly-wheel model uses those lines around a central hub as lines of communications coordinated on a wheel. Communication spreads up and down the chain from the hub to the tire. The design creates the coordination necessary to move the whole thing forward.
At GlobalTranz we are building business intelligence into logistics with our industry leading freight logistics software. Those programs offer the multi-layer communication abilities that every freight agent needs while a dense and robust network of partners help us to keep the wheel moving along.
We are using the same fly-wheel model that has made Amazon and other major businesses so successful. Using our exclusive proprietary software like CarrierRate2.0 and CommandCenter we are making more possible than ever for our team of freight agents to maximize their business intelligence.
Is your freight operation lacking in business intelligence? Are you interested in finding ways to turn your independent freight business into a freight logistics empire? If so, you will need the type of innovative intelligent software that only we create at GlobalTranz. For more information about adding our GlobalTranz products to your operations, contact us here.
In the early days of the Internet, movies like the Net and the Terminator gave humanity pause to reflect on the possibility that machines could one day take over. The way technology is advancing at a lightning pace now-a-days, it seems more possible than ever in the workforce – but is it?
Every industry, not just freight logistics, has seen a complete revolution in the way that they operate due to technology. Prior to the proliferation of the Internet, most of the work of a freight agent was done over the phone or via fax.
The type of next day demand that freight agents deal with today would not have been possible just two decades ago. But now technology has made automating many business operations, even the more complex ones, much easier to do and extremely more efficient.
Humans, on the other hand, have to be paid a salary, be given time off, and add tens of thousands of dollars to overhead expenses; machines do not. The debate touches on all levels and has even been at the center of the national political discussion.
At the heart of it is a simple question that businesses continually circle: “Why can’t we just handle every transaction with a machine?” If a business owner can save more money by automating everything, why would they burden their budget with payroll?
Expense is not the only benefit of technology’s ability to automate transactions. Automation makes logistics move smoothly and reduces the chances for human error. Our software is designed to automate as many of those processes as possible – to save time and make logistics more efficient.
Furthermore, without automation your competitors hold a decisive advantage over you. Just to compete in any industry today, technology has to be a part of your overall strategy. In logistics, technology has automated many transactions including:
With all that technology has brought to the logistics industry particularly, is humanity becoming obsolete? Of course not! Trucks need drivers and drivers need directions, but technology needs humanity for more reasons than just that.
The most advanced technology could never replace the human element. Even with automated booking, shipment processing, and delivery receipt confirmations, there are still humans throughout the chain that add elements that machines cannot.
If the problem is a series of numbers, machines have the clear advantage over humans. However, when it comes to more complex problem solving that requires reasoning, machines just cannot compete.
#2: Human Understanding
When an emergency occurs and the world comes to a standstill, your machines have no clue. They continue to operate regardless until the power is shut off. Human understanding enables people to deal with unanticipated and unexpected events, which is critical in the logistics business.
#3: Glitch Fixing
Man created machine so when the machine breaks down, it cannot fix itself. Humans are needed to fix glitches and problems in the works. Machines are not a self cleaning oven and when it needs fixed, humanity is necessary.
#4: Creative Thinking
Machines cannot think and therefore cannot think outside of the box. Many business transactions and dealings require creative thinking for future planning and for problem solving. The human element here is simply irreplaceable.
#5: Can Do
Finally, technology can provide the ability to build a robot that can do a lot of things but no machine can replicate a human. There are extraordinary machines that defuse bombs, perform delicate surgeries, but none move and function the way that humans can.
Part of our success at GlobalTranz is that we fundamentally understand that we have to keep humanity in technology. We make it our goal to provide the right balance between automation and personal attention.
We have the most successful agent network because it is built upon relationships with people. Our technology enables us to do the best part of our business better: working with and helping people. We put just as much emphasis on employing the best customer service possible as we do on creating industry-best freight agent technology.
Our proprietary software tools are among the most advanced on the market. Designed specifically for freight agents and brokers, working with GlobalTranz software guarantees that your freight business will always keep and nurture the human element.
Domestic shipments accounted for about half of all commerce over 2014. Prior to the 2000’s international shipments and even most domestic freight shipments were handled by the major carriers or in-house. Today’s freight industry however is putting freight agents in the driver’s seat and these tech and market trends are making it possible.
Over the last decade as technology has advanced, the freight industry has changed dramatically. Each year new technologies are giving more control to freight agents and creating a space for small and mid-sized agents and brokers to compete on a national and global stage.
Technological advances have resulted in a growing number of independent freight agents and brokers playing integral roles in the overall business strategy for many companies today. Forecasters predict that the share of the market for freight agents will continue to grow to equal or outpace traditional freight.
Another benefit of using freight agents as part of your overall business strategy is to reduce risk. Independent agents are responsible for filing their own claims, maintaining certifications, paying for their own insurance, hiring trucking companies, etc.
Many companies these days maintain an account with multiple freight brokerages and independent agents so that they have more options whenever delays or problems in delivery threaten to occur. It is also necessary when shipping different types of materials that have specialized handling and shipping requirements.
Before the internet was readily available to the masses, most freight agents conducted business via fax and phone, printing out receipts on personal printers and express mailing documents by courier. Leads were tossed like meat to a pack of hungry dogs on load boards where most business was won based on a first come first served basis.
Now technology has enabled much of the operations necessary to operate a successful freight agency to be handled instantaneously using advanced software and online data exchanges.
When it comes to tech tools for freight agents, no company has a bigger lead on the competition than GlobalTranz providing world class proprietary software specifically made for independent agents and brokers. These tools are no longer a luxury in the freight business; they are required.
When packages are late or damaged it hurts every business up and down the supply chain. Not only does it cost time and money, there’s no telling just how much potential future business is lost due to a bad experience by the shipper.
For that reason the most advanced tech tools give freight agents eyes and ears on the ground in real-time to help manage their customer shipments. Along with these other trending tech advances, real-time logistics is helping leverage the playing field for small to mid-sized freight agencies.
Simplifying the process is part of the trend in technology for freight agents in 2016. No longer are transactions handled using couriers and fax machines. With tools like CarrierRate2.0, shippers can go in and book a shipment with two simple clicks.
Because you now have the ability to track shipments in real-time and automate much of the process of booking and procuring freight shipments, customers expect more hands-on supply chain management.
When a customer orders next day shipping, the package must get there from the shipper’s perspective. That puts the pressure on the freight agent’s connections to quality carriers to fill in the gap to meet the customer’s expectations. Having software like CommandCenter from GlobalTranz enables you to do even more than track shipments; this software handles a lot of the backend work as well.
Having the ability to scan documents and electronically sign off on bills of laden are two trends that will become standard in 2016. In addition to these technologies, GlobalTranz offers full backend support for all accounting, billing, and reporting.
Being able to allow your customers to book their shipments faster and easier gives freight agents a leg up over freight agents who have yet to catch up with the times. Think self-checkout aisle in the grocery store; when your clients are in a hurry, give them the option to book it themselves.
Where many freight agents fail is in promoting their firms using a first rate website. Worse, some that do have websites have not caught up fast enough with the move to fully responsive mobile websites.
The majority of consumers are searching for businesses online and for the first time ever, more are doing so via mobile devices and not desktop computers. This trend is going to continue into 2016.
Speak to us now about upgrading your transportation management software.
Freight agents enjoy many things about being a freight broker; independence, control over your schedule, unlimited earnings potential, and a future that looks brighter than ever. Yet, the best thing about being a freight broker (based on what brokers themselves say) may surprise you.
At its core, the role of a freight broker is to hook up someone looking to move goods or products somewhere with someone looking to take goods and products to a specific location. The freight broker coordinates the best route using the carrier that will get the goods there on time.
In order to do a good job, you have to first know how to get the goods there on time and two have a connection with the best carriers to get it there. Some shipments are easier to manage than others.
Sometimes you will need to coordinate shipments that will travel over land, over sea, and by air. It can be a fast-paced pressure-packed job. Businesses and people up and down the supply chain are depending on you to fulfill your part of the process and preferably ahead of schedule.
What first attracts people to a career as a freight broker, besides the freedom of being your own boss, is the unlimited earnings potential. Generally speaking, brokers start out making anywhere from between $30K per year all the way up to $90K per year.
According to one survey of freight brokers, the average salary in 2015 for a freight broker is just over $41K. Unless you work for a brokerage, you will likely pay for your own health insurance, business licensing and insurance costs. The same study found that:
The average freight broker earns at or near the national average income. Add to that fact that many are able to work from home. And if you are part of a brokerage like GlobalTranz where you can build equity in your own freight business while working for the company, you have the joy of building your own business and growing your experience at the same time.
The Bureau of Labor Statistics estimates that freight agent and broker jobs will grow by nearly 30% over the next 5 years; faster than most other careers. That is in part due to the rapid increase in online businesses and online shopping. In fact, the demand for direct-to-customer shipping is expected to nearly quadruple by the end of 2015.
Just think of all of the products and goods that consumers buy online these days. Then add to that the number of business-to-business shipments that go out all day every day. All signs point to those numbers steadily increasing for the foreseeable future.
And the best thing about being a freight agent is being a problem solver. Your clients grow to depend on you. When you are the best word gets around. Carriers, shippers, and businesses start to seek you out to help solve their toughest logistics problems.
It is this type of personality that typically does the best as a freight broker. You like it when you are juggling several balls at the same time. You love the action-packed nature of logistics and you love being able to figure out solutions.
If this sounds like you, then a career as a freight broker may be right up your alley. The best news is that it is easier than ever to break into the industry and GlobalTranz has the software programs to help you compete with the big wigs.
At GlobalTranz, we are leaders in the freight industry at coming up with innovative solutions that make transportation management and customer service easier and smarter. Just last month GlobalTranz ranked third on the ACE Awards’ list of the fastest growing companies in the State of Arizona and the 13th largest company by revenue.
Our products include everything that you need as a novice freight broker to build a world class, competitive freight business. Learn all about our Freight Agent Opportunity Program and then contact us for more information about how to become a freight broker with GlobalTranz.
If you can’t get a package from A to B within 24 – 48 hours to anywhere on the globe, you are not meeting today’s customer demands. That’s right, customer demand is that herculean but the good news is, you could handle it. You just have to get ahead of the current b2b marketing trends for freight agents.
What is B2B marketing or Business-to-Business marketing? For freight agents it is your efforts to promote your freight business to related companies within your industry niche. For example, if you are a medical device transporter, your B2B marketing plan would be targeted at hospitals, medical schools, research facilities, etc.
When you build your business on ties such as these, you are building a healthy portfolio of well-paying customers who will typically move thousands of dollars worth of goods and products with you every month. If your goal is to build your startup freight business into a brand name, you need to tighten up your customer service.
The number one marketing trend for b2b marketing in general is the focus on providing a better overall customer service experience. All of the other current trends for freight agents trying to sure up their b2b marketing is customer service-centric.
Mainly because of the move from brick and mortar businesses to online business, business interactions with customers online have been woefully non-customer-friendly. Technology is making it much easier now to provide responsive and personal customer service even online.
When you are trying to attract a new carrier or shipper to choose you as their freight agent, you need to prove to them that you can provide their customers the most responsive customer service. GlobalTranz is a leader in transportation management solutions and customer relationship management software.
In an effort to improve online b2b marketing, the trend is in providing more human interactions online. Take for example pop-up chat boxes where you can speak with a live attendant instantly on a website.
It provides a solution for someone who is actively on the freight agent’s website and in need of assistance immediately. Instead of a link that leads to a static FAQ page, your customers can ask more specific questions.
Another example is the confirmation you receive in your inbox after you make a purchase online. Instead of sending a “no-reply” auto-response, today’s online customer experience demands a subject line addressed to the recipient and a sender’s name, even if it is a business.
Personalized auto-responses are also taking the place of traditional online marketing. There are tools out there that can help freight agents deploy these types of online techniques for their individual websites to help reel in new business.
In addition to using responsive customer service tools to provide a better customer service experience, another trend in b2b marketing for freight agents is to use website content to attract new business. This strategy is successful when you use your content to:
Remember your audience when it comes to b2b marketing. You are not targeting individual shippers but rather shipping companies that deliver to individuals and businesses. That means that your content should provide information that other industry professionals will find useful and will hopefully cite on their websites.
Our focus on innovation doesn’t stop at our software programming. We are always focused on staying ahead of what’s new at GlobalTranz. That is why our programs are top of the market. We pass that on to all of our partner agents too.
The Freight Agent Opportunity Program is the only training program for freight agents backed by GlobalTranz. Using an entrepreneurial model, we aid our agents in building their own freight businesses while earning a salary from GlobalTranz as a freight agent or broker.
Learn from the best and build a winning platform for launching a terrific career as a freight agent. If you are interested in learning more about our products and services browse around our website and then give us a call for more information.