There are many factors that go into building a successful freight business. You have to have the right tools. You have to make the right connections. And you have to put in the work to get your business off the ground. But there are also a number of traits that lead to greater success.
Building the Mindset for Success
Getting your licensing and credentials is only the first step to building a successful freight business. Once the classes are over and it is now up to you to make it or break it as a freight agent, how do you kick start your business into a lasting career?
First you have to set a goal for success. What is your purpose? Do you want to build a freight logistics franchise? Are you just looking for a good paying job? Do you want to make more than the average bear? If so, write down your long-term plan for your business.
Next, start mapping out the steps to accomplishing your goal by setting milestones. If you want to be a trendsetter, what steps should you take to learn from the success leaders in the industry? How many clients will you need to take on in order to make enough money to invest in your own fleet and staff?
You’ve got your license, you’ve got your wheels, and now how do you get the truck to move? You give your plan fuel. That’s where your mindset comes in. Your mindset will either make or break you as a freight agent.
Learn the traits of a successful agent and lose the ones of an unsuccessful agent. Put it all together and you are on the road to accomplishing your goals.
The Mind of a Successful Agent
- Focus on Customer Service. A successful freight agent needs to build strong lasting business relationships in order to get ahead. You accomplish that by focusing on maintaining a high level of customer service at all times.
- Stay ahead of the Trends. Like with most industries today, the internet and wireless technology are advancing changes faster than many can keep up. You have to stay ahead of market trends in the freight industry in order to keep a leg up on the competition.
- Be Ready to Adapt to Changes. Beyond staying aware of the trends, you have to stay up-to-date with the latest technology and be prepared to quickly adapt to industry-wide changes. Take for example the move toward green and sustainable energy which is already impacting domestic and international freight.
- Embrace New Technologies. Instead of sticking to the old ways of doing things, remember that advances in technology are helping freight businesses to work smarter, save more money on costs, and compete globally. Changing your mindset by embracing innovation will ensure your business keeps up with the times.
- Master Online Marketing. Even if it seems like child’s play to you, Facebook, Twitter, Instagram, Pinterest, etc. are all useful tools for helping you to build your brand online. Take advantage of these tools by working on crafting a positive online presence.
- Manage Your Customer Relations. With the proper tools and know-how you can continually grow a loyal client base by simply managing your customer relations. Think about utilizing CRM software systems that give you access to customer research and analytics.
- Identify Your Specialty. The most successful freight agents have successfully discovered their niche and defined their specialty. Be the go-to freight agent for a particular line of business to help build up a sustainable clientele.
The Mind of an Unsuccessful Agent
- You Refuse to Accept Change. You start longwinded speeches with phrases like, “We have always done it this way…” Things change and in order to succeed you have to be willing to accept change and roll with it.
- You are too focused on Making a Quick Buck and Ignoring Your Customers. The most successful agents have a long list of satisfied and loyal customers. If you are too focused on making money and not on pleasing your client base, you will not succeed.
- You Miss Out on Networking Opportunities. Maybe you are not the chit chatting type. Maybe mixing and mingling is not your thing. But if you want to succeed as a freight agent, it is something you are going to have to work on. You have to take advantage of opportunities to network and reach a wider audience.
- You are all Over the Place. If you do not define an industry-specific niche, it will look as if your business is all over the place; jack of all trades, master of none. Find a niche that your customers need and stick to it.
- You Stop Learning the Business. After years on the job some feel like they know it all. Learning how to use social media or taking classes to get up-to-date about new regulations coming down the line are all things that you miss out on when you stop learning the business. You will not succeed if you stop learning.
Begin Your Journey with Us Today!
Contact GlobalTranz today if you are ready to become a successful Freight Agent.