We invite you to download the all new Cerasis e-book “Big Data In The Supply Chain & Transportation Industry.” Simply fill out the form below to have the e-book delivered to your email inbox!
In this e-book, you’ll learn the following:
- What is Big Data?
- How do supply chain & transportation leaders get started in collecting & using Big Data?
- What is the impact of Big Data on the Supply Chain & Transportation Industries?
- How can leaders use big data as a tool to continuously improve?
- What does the future hold for big data applications at my company in the next 5 years?
Big data is new and “ginormous” and scary –very, very scary. No, wait. Big data is just another name for the same old data marketers & financial analysts have always used, and it’s not all that big, and it’s something we should be embracing, not fearing. No, hold on. That’s not it, either. What I meant to say is that big data is as powerful as a tsunami, but it’s a deluge that can be controlled . . . in a positive way, to provide business insights and value. Yes, that’s right, isn’t it?
Over the past few years, I have heard big data defined in many, many different ways, and so, I’m not surprised there’s so much confusion surrounding the term. Because of all the misunderstanding and misperceptions, I have to ask:
CFOs and managers, you talk about “big data” in the C-suite, do you know if everyone’s on the same page? And even closer to home, are you certain there’s consensus within your organization?
Supply chain & transportation industry leaders have access to more information today than ever before in history. Thanks to data gathering programs, supply chain software, and data entry applications, this represents a mountain of data, which has the potential to provide ground-breaking insight into how to improve business-model efficiency.