This holiday shopping season, like years past, retailers, shippers, and consumers are all preparing and for a huge influx. Each player in this holiday shopping game – retailers, shippers, and consumers – has their part to play and their preparations to make.
In this infographic, with data taken from a recent study by National Retail Federation, highlights the preparations taken by Retailers, Consumers and Shippers alike for the holiday shopping season.
- This holiday season, consumers are projected to spend nearly $1,000 per capita – the second highest ever.
- 43 percent say they are being more cautious with their spending due to the uncertainty of the election season.
- Fifty-eight percent of consumers plan to buy for themselves, spending an average of $139.61, up 4 percent from last year’s $133.74
- Consumers say they will spend $588.90 on gifts for others
- $207.07 for items such as food, decorations, flowers and greeting cards this year.
- Three top destinations for shopping
- Department stores (57 percent)
- Online (57 percent)
- Discount stores (56 percent)
- 45 percent plan to visit a grocery store/supermarket
- 34 percent will shop at clothing stores
- 27 percent at electronics stores
- 23 percent at small or local businesses.
- Ten percent of those shopping plan to visit outlet stores
Shipping and Deliveries
- 93% of shoppers plan to take advantage of free shipping
- 47% are looking for conveniences like buying online, pick up in store or ship-to-store
- 17 percent will take advantage of expedited shipping
- 10 percent will use same-day delivery.
- 41 percent say they started shopping in October or earlier.
- 41% will start in November
- 18 percent will wait until December.
- Of the early shoppers, 63 percent say they are trying to spread out their budgets.
- 49 percent want to avoid the crowds and stress of last-minute shopping.