In an effort to encapsulate our philosophy of continuous improvement based on strong relationships, strong people, strong systems, and strong software, Logistics Management Services worked with a fellow Inc. 500 member branding company to create a new name. We tasked the company to represent our founders’ Scandinavian ancestry. The branding company came back with Kerasys, from the Finnish word, “Ahkera” meaning industrious, or strong, and the suffix, “sys” meaning system. To soften the sound and make the name flow, we changed the “K” to a “C” and switch out the “Y” for an “I”. Thus, on 1/1/2005, we officially changed our name from Logistics Management Services to Cerasis, Inc.