GlobalTranz Brand Style Guides
A Brand Style Guide is important for businesses of all sizes. It’s a must-have when working with outside vendors, internal departments, agents and other company affiliates to ensure everyone is using the company’s brand assets in a consistent and correct manner. Referencing a brand style guide ensures that content distinguishes a brand from its competitors, and is cohesive. This cohesion is important because it helps establish a strong brand voice that resonates with the audience, which is essential for building brand awareness. Over time, that awareness and consistency build trust.